News

Let me share something real with you—doubt can stop you before you even start. I’ve been there. I’ve let my own mind talk me out of things I really wanted....

This year, ‘97 Appeal grew stronger—a new name, a direct-to-film printer, a hat press, and plans to sew samples in-house. Winter’s challenges taught me to adapt, refine my process, and connect online. With more drops and focused storytelling ahead, 2025 is set to amplify the vision and impact.

This piece means a lot to me because it represents the mental barriers we all face. It’s a reminder that the biggest obstacles often live in our own minds.

I asked myself hard questions: Where did I go wrong? What could I have done better? Once I understood where I missed the mark, I adjusted my approach. That’s the secret to progress—it’s not about avoiding failure; it’s about using failure as fuel to move forward.

Life doesn’t always go as planned. Sometimes, the vision you have for your goals takes a few unexpected detours. But if there’s one thing I’ve learned from growing 1997 Appeal...

It’s about the version of ourselves that’s made mistakes, faced challenges, and been humbled by life.

For us, “1997” is more personal. It’s a reminder of humble beginnings, of growing up in a tough part of Chicago, where the streets teach you more than any classroom ever could.

Overcoming adversity isn’t about giant leaps or dramatic transformations. It’s about taking one small step after another, even when the path ahead seems uncertain. It’s about perseverance, patience, and the...